When Less is More: the Concept of Japanese "MA"

Where there is clutter, even valuable things lose their value. Where there is too much, nothing stands out.
The essence of Japanese aesthetic is a concept called 'MA' (pronounced "maah") — the pure, and indeed essential, void between all "things."
A total lack of clutter, MA is like a holder within which things can exist, stand out and have meaning.
MA is the emptiness full of possibilities, like a promise yet to be fulfilled.
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